Students love Buletin Utama but hate commercial in news

                                                                 Sarah Aqilah, Staff Reporter

                                                               Tuesday 21 January 2019

KUANTAN – Based on the independent survey that has been conducted to KPMIM students on 14 January 2019 to know their newscasts programme preferences. After the survey, it shows 66.1% students are disagreeing with the advertisement between the news, however 41.1% which is almost half chose Buletin Utama for their newscasts programme preferences which contains almost advertisement.

According to this survey, it shown that there is inconsistency on the data. This is because Buletin Utama contains most advertisement or commercial break between the news.

 It can be concluded that although students hate advertisement in the news, they still prefer to watch Buletin Utama. It is because they already accustomed with their family preferences. So, they will just bear with the advertisement. 

Based on the interview that has been asked to one of the respondents “I like how Buletin Utama show and deliver the news so although the commercial breaks are interrupting I will just overlook it. So based on this, it can be conclude that how the news anchor deliver the news affect someone preferences.  Other respondents said the reason why she choose Buletin Utama is “I watch Buletin Utama because my family typically will choose Buletin Utama whenever we want to watch news”.

PARTICULARLY A woman and her son are watching news in Buletin Utama at 8 PM in her house.